MARIE LUSA / STRATEGY & CREATIVE DIRECTION / ZURICH, MILANMARIE LUSA
STRATEGY & CREATIVE DIRECTION
ZURICH, MILAN
22 / SML
Christ & Gantenbein
Corporate Identity
Identity / Digital

Visual Identity and website for Christ & Gantenbein. This corporate identity is based on the use of sans-serif typography, with the typefaces Univers & Rand. The logotype composed in Univers 55, expresses a factual and subtle elegance. The symmetry as a graphic system, brings clarity and a rational equilibrium to the ensemble. All tools of communication follow the logotype guidelines. In addition to the main font Univers, the second font, Rand Black, is used throughout as a small title to proved contrast, as well as work in smaller spaces.The connection between the digital materials (website, icons, social media etc) and the printed materials (stationary, printed presentations, posters etc) can be seen not only in the logotype, but in the general use of symmetry and balance. Every application of the logotype and accompanying text reflects these principals.

Programming: Computed By

12 / SML
Christ & Gantenbein
Around the Corner
Publication

Christ & Gantenbein, Around the Corner, Markus Breitschmid & Victoria Easton
Publisher: Hatje Cantz Verlag, 2012